dr. sarah cavrak

Dr. Sarah Cavrak, PhD, is a cognitive scientist and research leader with 24 years of expertise in decision science, consumer behavior, and environmental/health psychologies. Her work explores how cognitive processes and implicit and explicit belief systems shape decision-making across domains, including pro-environmental actions, health and wellness behaviors, and consumer and donor engagement. With a deep commitment to both scientific inquiry and real-world impact, she integrates data-driven research with actionable insights to drive meaningful change.

Dr. Cavrak has successfully developed and led two research programs, mentoring emerging scientists and fostering a culture of innovation and analytical excellence. She has authored numerous peer-reviewed publications in high-impact journals, including Applied Cognitive Psychology and Memory & Cognition, and her research has been featured in mainstream media outlets such as Digiday, Fox Business News, and NerdWallet.

An active member of the scientific community, Dr. Cavrak is affiliated with the American Psychological Association (APA), APA Division 34: Environmental, Population & Conservation Psychology, the Association for Psychological Science (APS), and the Society for Consumer Psychology (SCP). Through these professional networks, she contributes to advancing research on cognition, behavior, and consumer insights.

Beyond her research endeavors, Dr. Cavrak is a dedicated community advocate. She actively lobbies for clean water policies through her work with the Surfrider Foundation, bridging science with environmental activism to promote sustainable policy change. She is also a devoted yoga practitioner and enjoys embracing the rhythms of coastal living with her joyful pup, Moonstar.